MCM (Modern Creation Munchen) is a luxury brand founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage. MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. MCM's millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.

MCM (Modern Creation Munchen) is a luxury brand founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage. MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. MCM's millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.