At the origin of NUXE, Aliza Jabes, developed NUXE by following her instincts. In early 90's, she discovers a small Parisian laboratory. Convinced by its R&D potential, she decided to create the 1st natural, effective and ultra-sensory skincare brand in pharmacies. NUXE's greatest successes, such as Huile Prodigieuse and Creme Fraiche de beaute are the result of her instinctive and sensory approach to beauty and skincare. Today, we continue to follow intuition and excel into NUXE products.

At the origin of NUXE, Aliza Jabes, developed NUXE by following her instincts. In early 90's, she discovers a small Parisian laboratory. Convinced by its R&D potential, she decided to create the 1st natural, effective and ultra-sensory skincare brand in pharmacies. NUXE's greatest successes, such as Huile Prodigieuse and Creme Fraiche de beaute are the result of her instinctive and sensory approach to beauty and skincare. Today, we continue to follow intuition and excel into NUXE products.

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