To SASA Community

Eleanor Brand Launching

Latest Events | 13 Jul 2018



Kuala Lumpur, 9 January 2018 – Sasa Malaysia recently launched the all new exclusive cosmetics brand Eleanor that are inspired, affected and stimulated by art here at Botanica + Co, on the 9th January. With the concept of “being Beautiful never goes out of Art”, Eleanor is designed to integrate “makeup” with “art aesthetics” and introduces a brand new cosmetic experience to women combining the both.


Eleanor believes that every woman’s inner thirst for beauty breeds art. With this belief and the inspiration by art, the brand created beauty products to help women transform to be a muse of charm, and unveils their inner artistic sense to craft their own beauty.


True to its concept during the event, to tie in with the beauty is Art, guests were treated to a special fashion illustration using Eleanor lipstick and a customization of floral arrangement.


During the event, Sasa is honored to be able to have both the talented Emily Chan and Jasmine Suraya in sharing on their favorite make-up looks by using Eleanor products. Emily Chan shared her favorite products from Eleanor for a soft and demure day look perfect for work, a date or just catch up with your favorite girl pals. While Jasmine shared on her favorite look with Eleanor for the perfect night look.


Eleanor products are made in Japan and authorized for retailing by the Japan government. With the availability of the full complete range of makeup products and selected skincare items, the brand brings women with an all rounded and distinctive beauty experience.


Eleanor made it debut to shoppers in June 2017 with it’s exclusive launch in Sasa Hong Kong and up now it is made available here in Sasa Malaysia across selected 20 stores nationwide. Eleanor is an exclusive brand in Sasa


Scroll down to see more photos from the event!




Marina De Bourbon Crystal D'or Launching

Latest Events | 18 Jul 2018

Read More
La Colline Launching

Latest Events | 30 Jul 2018

Read More
GOSH Brand Launching

Latest Events | 24 Aug 2018

Read More