Understanding Fragrance Concentrations
- Parfum (Extrait): 20–40% fragrance oil — most intense and longest-lasting (8–12+ hours). A few drops last all day. The highest concentration available
- Eau de Parfum (EDP): 15–20% — rich, complex, and long-lasting (6–8 hours). The most popular luxury fragrance format in Malaysia
- Eau de Toilette (EDT): 5–15% — lighter and fresher (3–5 hours). Ideal for everyday wear in Malaysia's warm climate
- Eau de Cologne (EDC): 2–5% — very light and refreshing (2–3 hours). Best for casual daily use and reapplication
- Body Mist / Splash: 1–3% — lightest option for all-over application. The most accessible entry point into a fragrance brand
Fragrance Families — Find Your Signature Scent
- Floral: Rose, jasmine, peony, lily — romantic, feminine, and timeless. The most purchased fragrance family in Malaysia
- Fresh / Citrus: Bergamot, grapefruit, lemon, neroli — bright and energising. Ideal for Malaysia's daytime heat; EDT concentration recommended
- Oriental / Amber: Vanilla, amber, musk, sandalwood, oud — warm and sensual. Deep and enveloping; excels in cooler, air-conditioned Malaysian environments
- Woody: Cedar, vetiver, oud, patchouli — sophisticated and grounding. Excellent longevity on warm skin; a growing category in Malaysia
- Gourmand: Vanilla, caramel, chocolate, tonka bean — sweet and comforting. Hugely popular in K-beauty fragrance culture entering the Malaysian market
