FOUNDATION

Foundation Formats — Which Is Right for You?

• Liquid Foundation: The most versatile format — sheer to full coverage, matte to dewy finish. Best applied with a damp beauty sponge or brush for a skin-like result
• Cushion Foundation: A K-beauty essential — lightweight liquid in a sponge compact for natural, radiant coverage. Perfect for touch-ups throughout Malaysia's humid days
• Powder Foundation: Provides coverage and oil control simultaneously — best for oily skin types in Malaysia's heat; can look dry on dry skin
• Stick Foundation: Cream-to-powder formula for targeted, buildable coverage on the go. Ideal for combination skin
• Tinted Moisturiser / BB Cream: Sheer, skin-improving coverage with hydration and often SPF — perfect for Malaysia's casual, minimal-makeup culture

Coverage Guide

• Sheer Coverage: Skin-like finish that evens tone without masking features — 'your skin but better'
• Medium Coverage: Covers most imperfections while maintaining a natural look — the most popular everyday choice
• Full Coverage: Conceals acne, severe hyperpigmentation, and redness. Ideal for events or significant skin concerns
• Buildable Coverage: Light to start, layerable for more — maximum control from natural to full