"UTENA" is one reading for the Japanese character meaning "calyx," the portion of a flowering plant that protects the bud and supports the petals in bloom. UTENA conveys the desire to protect and support universal beauty and to consistently create new kinds of beauty from inventive perspectives. Dedicated research and innovation enables us to deliver cosmetics and skin care products that embody this stance. UTENA strives in supporting the day-to-day blooming of beauty for each and all.

"UTENA" is one reading for the Japanese character meaning "calyx," the portion of a flowering plant that protects the bud and supports the petals in bloom. UTENA conveys the desire to protect and support universal beauty and to consistently create new kinds of beauty from inventive perspectives. Dedicated research and innovation enables us to deliver cosmetics and skin care products that embody this stance. UTENA strives in supporting the day-to-day blooming of beauty for each and all.